"They had added a huge amount of infrastructure to meet this demand going forward," said Jeff Mintz, an analyst.Failure to plan obsolescence may doom world's ugliest shoe — WaPo
Where else are they going to go, backwards? Sideways? "Going forward" — like "on the ground" — needs to be retired immediately.
Thanks to the natural attraction between massive objects, most things are already on the ground. We don't need to be reminded.