July 19, 2009

Please stop going forward

Where did this irritating and currently ubiquitous expression come from?
"They had added a huge amount of infrastructure to meet this demand going forward," said Jeff Mintz, an analyst.
Failure to plan obsolescence may doom world's ugliest shoeWaPo

Where else are they going to go, backwards? Sideways? "Going forward" — like "on the ground" — needs to be retired immediately.

Thanks to the natural attraction between massive objects, most things are already on the ground. We don't need to be reminded.

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