Please stop going forward

Where did this irritating and currently ubiquitous expression come from?

"They had added a huge amount of infrastructure to meet this demand going forward," said Jeff Mintz, an analyst.

Failure to plan obsolescence may doom world's ugliest shoe — WaPo

Where else are they going to go, backwards? Sideways? "Going forward" — like "on the ground" — needs to be retired immediately.

Thanks to the natural attraction between massive objects, most things are already on the ground. We don't need to be reminded.